Smartphoto Group reports double-digit revenue growth

GaryPageau

Wetteren, Belgium-based Smartphoto group reported double-digit revenue growth, increasing 9.9 million euro from 51.5 million euro in 2019 to 61.4 million euro in 2020. EBITDA grew by 34.9% from 8.8 million euro in 2019 to 11.9 million euro in 2020, i.e. an increase of 3.1 million euro. Net profits grew 21.24% to 8.397 euro, from 6.926 euro in 2019.

The company cited “continued focus on expanding our product range of personalized products and gifts, supported by more efficient marketing, leads to this growth in revenue and profitability.” Smartphoto also launched next-day delivery in some product categories, and plans to further expand this in 2021.

For 2021, the company said it will continue to pursue growth in the gifts, home decoration and books segments. Further, the company’s websites will be made even more mobile-friendly, including an editor specifically developed for smartphone users. Finally, the range of products that can be delivered the next day will be significantly expanded.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.